Whether you’re launching a new company or want to rebrand an existing business, successful web design will boost your visibility. It will enhance your brand appeal to potential clients and ultimately increase your revenue. In today’s digital world, it’s more crucial than ever to have a professional website.
But what makes a design successful? And how can you write a great brief that will turn your vision into reality? In this blog post, we’ll guide you through the process of writing a brief for website design.
What Is a Brief for Website Design?
A brief for web design is a written document that outlines the start-to-finish web design process. If you’re hiring a professional agency to design your website, you’ll usually need to supply a brief before signing a contract.
A brief will enable you to share critical information such as:
- What your business does
- Your short and long-term business goals
- Information about competitors
- Overview of functionality
- Design ideas and direction
- What timeline and budget you are expecting
Once you’ve written your brief, your chosen design company will be able to give you a deliverables timeline and price estimate. In short, you should think of your website design brief as a document that will help you iron out your initial creative and practical needs.
Writing Your Brief: A Step-by-Step Guide
Some business owners are surprised when they find out how much information they need to include in their brief for website design. It can be easy to think that by hiring a professional web designer, you can leave all the decisions up to them.
But although we’re experts in web design, you’re the expert when it comes to your company. It means you’re able to provide the foundation that’s necessary to build a killer website. The following steps outline the main points you’ll need to include in your website design brief.