Flic - Ongoing eCommerce improvements for smart button technology
Flic is a Swedish brand known for its smart buttons that simplify everyday routines. We’ve been working with their team for over three years to improve UX, optimize eCommerce, and support new campaigns.
Starting Session
When we first joined forces with Flic, their challenge was to simplify the customer journey and strengthen the brand’s eCommerce presence. We conducted in-depth research into user behaviour, analysing friction points in navigation and checkout, and defining improvements for both design and performance. This research laid the foundation for a long-term collaboration.
Project Outcome
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Website
Over the years, we’ve implemented continuous UX enhancements - from clearer information architecture to refined product pages with high-resolution visuals and improved product storytelling. These changes made the shopping flow more intuitive and engaging, directly improving conversion.
On the technical side, we optimised loading speed, restructured Shopify integration, and introduced custom API updates to streamline processes. Our collaboration with Flic continues today, supporting their campaigns and planning a larger redesign that will adopt modern technologies, including headless solutions.
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Tech stack:
Shopify, WordPress, API integrations
We support eCommerce brands with long-term UX and development partnerships. Looking for a team to grow with you?
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