Prime Ambassador - Full brand identity and custom eCommerce store for a Swedish watch brand

Starting Session

Prime Ambassador approached us with the ambition to build a premium brand that could compete in the saturated watch market. Through research into watch cultures, lifestyle brands, and consumer behaviour, we defined a strategy that placed storytelling and design at the centre. The goal was to create a brand presence that feels aspirational while ensuring seamless product discovery and purchasing.

Project Outcome

• Branding

  We developed a visual identity that balances modern fashion aesthetics with classic watch heritage. The identity system included typography, colour palette, and layout guidelines, all created to work seamlessly across packaging, digital, and campaign assets.

• Website

  We designed and developed a fully custom eCommerce store built in PHP. The platform was tailored to support storytelling and conversion, featuring clear product navigation, smooth checkout, and scalable architecture for growth. The store integrates the brand’s photography to deliver an immersive, trustworthy shopping experience.

• Tech stack:

  Custom PHP, MySQL, JavaScript

• Photography

  Our work extended into both product and lifestyle photography. High-resolution product shots highlighted the fine details of the watches, while editorial-style lifestyle images conveyed the brand’s fashion-forward, aspirational positioning. This visual storytelling became central to campaigns and the online experience.