Prime Ambassador is a premium watch brand that brings the gap between classic lifestyle and functional fashion. We focused on content creation and all things between watch cultures. Our partnership brings the brand to its growth, by creating the ecommerce platform that embraces the product-led storytelling as its developing strategy.
Our role: branding, eCommerce website, photography








Brand & product storytelling.
We developed strategy, brand and creative design of the site. We created and later launched the eCommerce platform and brought the Prime Ambassador brand to its level now.




Designed for touch.
Our navigational structure and designs are adapted properly for all types of devices, according to consumer's behavior and demands.



Reshaping the logo.
We updated Prime Ambassador branding with a new logotype and packaging design.
Make a story real.
Prime Ambassador has its story, and this story comes real within information and cultural context. We connected brand campaigns, strategy, editorial content and product story to help clients to understand what they love.
Brand photoshooting.
We focused on striking photography that attracts by its classic lifestyle and impeccability. Product pages show unique stories created around features and values of watches.








Roud Studio is the key to our success. They helped us bring our vision to life - and without them we wouldn't be where we're at today.
- Emil Dayan, CEO at Prime Ambassador
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