Yachtsale AB - Custom WordPress website for Sweden’s top boat selling company

Starting Session

Yachtsale needed a digital presence that reflected the exclusivity of their brands and the trust expected in yacht sales. We analysed competitor broker sites, customer journeys, and how luxury products are usually presented. This research guided a design direction combining elegance with functionality.

Project Outcome

• Website

  The design emphasises premium presentation. Large images, clean typography, and structured layouts showcase each yacht brand with clarity, while dedicated sections highlight services such as brokerage, valuation, and support. In addition we worked on the navigation structure to handle a complex tree of brand categories with subcategories.

  On the development side, we built a custom WordPress solution with flexible modules for managing listings and product categories. Performance optimisation and structured navigation ensure a smooth browsing experience for buyers exploring high-value vessels. Additionally we build a smart form for the potential sellers to submit their used boats directly to their website.

• Tech stack:

  WordPress, PHP