In an increasingly digital world, companies must adapt their marketing strategies accordingly. It’s no longer sufficient to create a website and a Facebook page and hope for the best. If your goal is a truly robust digital marketing strategy, you need to go beyond the basics.
To get a leg up on your competition, you need to recognize the classic digital marketing pitfalls so you can avoid them. Here are the five most common mistakes people make in their online marketing strategy.
1. Not Promoting Your Website
A website is to digital marketing what a high school diploma is to getting a job. It’s a baseline criterion that all companies must meet nowadays. To make your website worthwhile, you’ll need to promote it.
Billions of websites exist. If you want yours to cut through the sea of information, you’ll need to invest in paid advertisements and to hire digital agency who help you with amazing website creation. Ensuring your website is on the first page of Google search results is worth the investment. You’ll also want to use SEO techniques, which brings us to our next digital marketing mistake…
2. Not Employing Strategic SEO Tactics
SEO, or search engine optimization, drives traffic to your website and converts web traffic into sales. Your website should contain keywords and phrases that people frequently search so potential customers can find you.
Your SEO strategy needs to be smart and sophisticated. Be sure you aren’t overstuffing your web content with keywords. Your content should be concise, well written, and easy to read. Search engines reward content that people will want to read over content filled with unnecessary keywords.
3. Using Clickbait and Spam
This point goes hand-in-hand with why you shouldn’t create clunky content to get website hits. “Clickbait” often comes in the form of an alluring or intriguing headline promising something very appealing to a customer, only to deliver nothing of real value.
Although clickbait may bring you more web traffic, it ultimately hurts your brand’s reputation. You will lose credibility and, therefore, sales.
Direct your resources to create valuable content instead. You don’t want people to regret clicking on your website. You want them to find helpful information there.
In a similar vein, don’t spam your subscribers with useless content. When sending out mass emails, make sure the information is useful and relevant to your audience.
4. Not Measuring ROI
You want to be sure that any capital you’re investing in digital marketing is paying off by tracking your ROI or return on investment. The formula for calculating ROI is simple: find out what the total financial gain is from your marketing investment and then subtract the investment cost.
Tracking ROI allows you to keep track of which marketing strategies are paying off and which are not.
5. Having Too Large of a Target Audience
You’ll need to put some thought into who your target audience is. It shouldn’t just be anyone in your state or anyone with a computer. Your target audience should be the demographic who is most likely to purchase your products or services. Narrowing your target audience is a more effective use of your marketing resources.
By recognizing the most common digital marketing mistakes, you’ll create a more effective strategy. Smart marketing leads to increased web traffic and increased sales.